- Research – analyzing your business, the market and audience, forming a portrait of the goal customer
- Planning – setting objectives and mapping out the strategy
- Creating and tweaking – creating the content relevant to your goals and optimizing it
- Promoting and distributing – pushing that content through all available channels that are relevant for your goals
- Analysis – looking at the metrics and analyzing how effective the campaign was
Our Well-aimed content marketing workflow
3-step checklist to make your content strategy attract sales:
Know who you need to reach
Defining your business’s market niche and understanding the potential for customers in that area allows your brand to grow in the most beneficial direction.
Sales segmentation analysis
We help you develop separate marketing approaches that target specific groups of consumers with varying needs, interests, budgets and other attributes.
Custom competitor analysis
Identifying your core competition empowers us to evaluate their strategies to determine areas of opportunity for your business.
Platform and format analysis
Determining which web platforms and types of content are most suitable for promoting your brand online.
Attract new audiences interested in buying
Highlight the strengths of your product and set yourself apart from the competition with informative unique product descriptions.
Visual content creation for socials and websites
Follow up your posts and website content with engaging visuals that play up your brand.
Establishing and growing blogs
As blogs have been proven to attract higher volumes of traffic with minimal financial effort on business’s part, WiserBrand lends our experience to build and grow your own from point zero.
SEO-friendly page content creation
By following a custom-built SEO strategy for your website content, you’re able to comply with Google’s recommendations and get further up in search ranking faster.
Engage your following to purchase consistently
Content strategy development
Grow your presence and expertise online to motivate the existing following to buy, and reach out to the new prospective customers.
Personalized messages to your target audience
Knowing your target audience becomes a strong foundation for choosing specific types of content with the right tone of voice and sales triggers.
Social media account curation & management
WiserBrand’s content marketing specialists are highly competent in planning out your feed and interacting with your following in a way that motivates them to take interest in your product.
Data-driven content creation
Tweaking the long-term content strategy along with the engagement metrics and the effectiveness of your brand’s previous social media posting.
What makes our Content Marketing different?
With a focus on quality over quantity, WiserBrand experts develop the voice of your brand using strategically designed content. The content we produce is based on analytics and data. To yield traffic and conversion to your business, we explore not only what to churn out but how and when.
As our work is largely dedicated to only e-Commerce platforms and businesses, content strategies are built with a unified purpose in mind – to bring you more sales and revenue. This allows us to prioritize tasks that are cost-effective, and reach your brand’s goals faster.
Clear and effective communication
One of our main beliefs is that building trusting relationships and providing opportunities for open discussions in light of important updates is key to effective project progression, while comprehensive reports allow you to stay on the same page with the team.
Trial-based attitude to trends
Our Content Marketing specialists keep up with all new happenings that could suggest new and effective custom options for advertising – but only continue with the ones that actually prove to be successful, making sure that we don’t experiment at your budget’s expense.
Prioritizing your safety
In the current digital marketing landscape, speculative services and tools are everywhere. WiserBrand takes extreme caution to never endanger your platforms and possibly subject them to lasting penalties, and also keeps all project-related activities transparent for your peace of mind.
WiserBrand is a powerhouse of unique, informative, and engaging content. We know how to craft and edit your copy to make sure the final product is impeccable. We develop SEO-focused and customer-centric content to magnetize your audience and pack your content full of value in the “eyes” of Google.
Reach out to get started
We’ll help you grow to your full potential
Content marketing is a specific sub-category of general marketing practices, usually involving the creation, publishing, and distribution of content with the goal to influence the audience to purchase a product or a service. A well-made content strategy will also help you increase customer loyalty to your brand, get more potential buyers to click on your business’s website, differentiate you from the competition, and highlight the product’s strengths. To ensure that you get the most out of hiring a content marketing specialist, you need to define your eCommerce business’s main and long-term stretch goals, which is crucial to keep in mind when creating a custom roadmap for working on your brand’s content. In general, “content” can mean anything that you put out on the web – videos, articles, photos, interactive posts, free learning materials, website page contents, and anything in between, regardless of the form and intention.
Content marketing is a great way to expand businesses of any scope, but it is especially beneficial to smaller brands that are starting out, or have specific budget constraints. It is a relatively inexpensive option among other marketing practices, and a smart content strategy can actively improve on several business goals:
- Giving your product identity and increasing brand awareness;
- Achieving higher click-through rates; Highlighting your strong points and helping with sales;
- Forming an expert image;
- Optimizing the website to rank higher on SERP’s; Reaching a bigger audience of relevant consumers – and more.
The content on your brand’s website or social media is literally the frontline of your business’s interaction with the potential buyer, which makes it crucial to capture their interest and trust from the get-go. eCommerce platforms tend to face a high level of competition when it comes to securing leads through organic research, either through search engines or social media, which makes it imperative to provide quality content for the visitor to convert into a customer.
Developing a content marketing strategy may seem like a daunting task, and in truth – CM specialists are crucial when it comes to creating an effective roadmap for your brand. Our company is consistent about taking the data-based approach because accurate predictions on what’s going to work best for your eCommerce business require a good factual basis. Otherwise, without testing and evidence, you bet your marketing budget on a guess, which means that any digital marketing agency guaranteeing you fast and significant results isn’t trustworthy. As for the content strategy itself, the process usually includes the following steps:
Content marketing services are an underestimated tool to aid you in bringing in more sales through your platforms
As social media users consume more and more content daily, doing their research thoroughly on the internet before deciding on what to purchase, progressive businesses are catching up to this upward trend by putting more unique content out there.
However, the biggest goal for small business content marketing is making sure that your business’s content is effective at selling, meaning that your efforts are directly contributing to the brand’s revenue. Unfortunately, posting regularly or seeking out trendy topics is just not enough: chances are, you need an experienced content marketing specialist to build that custom strategy for your eCommerce business
How do we define content marketing?
Content marketing is a type of marketing that involves creating, publishing, and further distributing custom content aimed at indirectly promoting a brand – that includes videos, photos, articles, social media posts, website content, and more. The content itself should ideally be relevant, helpful to the user, high in quality, and effective at selling your product.
Digital content marketing is an invaluable resource for businesses of all scopes: it’s a relatively inexpensive way to raise your engagement, build up brand image, establish trust with your customers, help with search engine optimization and even convince the visitor to make that purchase.
60% of users reported that they won’t buy from a brand with poorly written or non-personalized content, and eCommerce platforms with blogs show 128% higher lead growth than websites that don’t – evidently, customers do notice the quality of what businesses put out there
Content can positively affect your SEO practices
Google search algorithms – although most search engines have implemented a similar system – tend to push websites and pages that have content deemed user-friendly and helpful to the visitor by their AI.
Therefore, when working on creating content for your eCommerce business, content marketing experts would try to stick to those general guidelines, as the algorithm determines where your website ranks on search results pages, which directly affects the number of visitors and, consequently, sales.
Moreover, a great user experience not only increases your brand’s chances of ranking high on SERPs but also helps you gain loyalty from buyers who value a smooth purchasing process
How a well thought out content marketing plan can change the game
It’s often difficult to determine where to begin when you’re faced with a big project like building product pages for your business’s website – that’s where online content marketing specialists step in.
Setting up the content marketing process can be difficult without the general sense of what your goal is, and even if you have those objectives ready, not knowing the best tools, tips, and approaches to create what you’re ultimately going to publish can significantly stifle that growth.
However, if you’ve found the right content marketing expert for your brand, the possibilities are endless – your content marketing campaigns will engage, motivate to share that content for free promotion, push visitors towards making that purchase, and form a clear identity of your business to make your brand known.